An investment into football, not just a cheque for a Cup says First Citizens Deputy CEO, Business Generation

File Photo: Defence Force and North East Stars prior to the 2016 First Citizens Cup final.

First Citizens has stepped up once again in continuation of its longstanding sponsorship of the First Citizens Cup, which launched its 18th edition on Wednesday at First Citizens Corporate Headquarters at Queen’s Park East, Port of Spain and promises to be an exciting tournament according to Trinidad and Tobago Pro League CEO Dexter Skeene.

Deputy CEO, Business Generation of First Citizens, Jason Julien, however highlighted that his company’s involvement with the TTPL is in alignment with First Citizens’ investment into Trinidad and Tobago football.

 Photo: TT Pro League CEO Dexter Skeene, left of First Citizens Cup trophy, and First Citizens Deputy CEO, Business Generation, Jason Julien, take centre stage with players during the launch of the 2017 First Citizens Cup at First Citizens Corporate Headquarters, Queen’s Park East, Port of Spain on Oct. 4, 2017.

“I am glad to be a part of an organization that truly believes in investments and investing in things that provide substantial returns,” Julien said during the launch of the 2017 First Citizens Cup—one of the most prestigious knockout tournaments of the TTPL calendar.

“In terms of the Pro League, the investment isn’t just in terms of writing a cheque,” continued Julien. “We (First Citizens) have been a partner to the Pro League for many years because we truly believe in the development of Trinidad and Tobago football.”

First Citizens also “invests” in the Secondary Schools Football League and Julien believes “the genesis of a fruitful, productive, sustainable, long-term football culture, football infrastructure and football talent pool begins here.

“It starts with what we do in the Secondary Schools Football League and continues here with the Pro League. So when we at First Citizens come to partner and invest, we truly stand by these words. We are not just writing cheques and shaking hands; were are here to support and we have been consistent.

“We know that these are challenging times, not just for [the Pro League]. If you followed the [national] budget speech we (First Citizens) also share in the burden.

Julien said despite sharing in the economic burden faced by Trinidad and Tobago, First Citizens remains committed to its role as a stakeholder. He believes the only way football can become sustainable in the future is for all stakeholders to do their part whether it be financially or administratively with the same commitment to excellence, commitment to “our” people, and commitment to integrity as First Citizens.

The 2017 First Citizens Cup kicks off on Wednesday 11 October with the play-off round and will continue with the quarterfinals on October 13 and 14, the semi-finals on October 20, and culminates with the third-place and final on November 3.

First Citizens Cup 2017
Play-off Round
(Wednesday 11 October 2017)
Central FC vs MIC-IT St. Ann’s Rangers
Police FC vs Point Fortin Civic

Quarter Final Round
(October 13 & 14, 2017)
North East Stars vs Police FC/Point Fortin Civic (A)
W Connection vs Central FC/St. Ann’s Rangers (B)
Club Sando vs Morvant Caledonia United (C)
Defence Force vs San Juan Jabloteh (D)

Semi-Final Round
(Friday 20 October 2017)
A vs D = M
B vs C = N

(Friday 3 November 2017)
Loser M vs N
M vs N